Meet Gautam Gupta
Gautam is a strategic leader who has spent over a decade at the intersection of Insights, Analytics, and Business Growth. With global experience of covering MENA, North America, and APAC, he specializes in translating complex data into clear, actionable strategies that drive commercial outcomes. His work is built on the belief that the most resilient businesses are those that can not only understand their market but can also build the intelligent systems and teams required to act on that understanding with speed and precision.
Gautam combines Strategy, Analytics & AI
Insights-Driven Strategy & Growth
Gautam turns complexity into clarity by uncovering customer needs, market trends, and brand signals — translating insights into go-to-market playbooks, market-entry strategies, and monetization models. He has guided tech, media, and consumer brands across multiple markets, linking research directly to revenue outcomes.
Analytics & Measurement
At the core of Gautam’s work is analytics. He designs and scales measurement systems from brand and conversion lift studies to regression, conjoint, and segmentation models, repeatable frameworks, and automated pipelines that ensure insights are timely, trusted, and actionable.
AI & Automations
Gautam integrates GenAI and no-code automation into workflows, transforming how research, analytics, operations and strategy scale. This accelerates insight delivery, reduces friction, and enables leaders to make faster, smarter decisions while maintaining governance and adoption globally.
Gautam's Journey
Gautam built his foundation in market research, uncovering the "why" behind consumer behavior before evolving into strategic consulting to design go-to-market playbooks for the tech and media sectors.
In a key leadership role at MarketStar, he was tapped to build Reddit's global measurement & insights teams from scratch. His team's work in architecting brand and conversion lift programs ultimately delivered millions in advertiser impact, demonstrating the power of data-driven strategy.